Why Supporting Canadian Makeup & Beauty Brands Matters — And Who’s Leading the Way in 2025
- Fareeza S
- Sep 20
- 4 min read
The global beauty industry is changing fast. With recent trade tensions between Canada and the United States, rising tariffs, shipping delays, and currency fluctuations, many consumers are reconsidering where their beauty products come from. More people in Canada are starting to ask:
Why buy from U.S. brands when we have incredible Canadian brands on home soil 🌿💅, offering equal or better quality — often more ethically, more sustainably, and with fewer trade headaches?
In this post, we’ll cover:
What the Canada‑U.S. trade war means for cosmetics ⚖️
Top Canadian makeup & beauty brands to watch in 2025 🌟
The benefits of buying local & supporting homegrown beauty 💖
How Glam Up Canada sits at the top of the scene 🏆, and how you can get involved / upskill
How buying from & learning Canadian helps both your beauty routine and your pocket 💰
⚠️ What the Canada‑US Trade War Means for Beauty Buyers
Before we look at the brands, understanding the context is important.
Tariffs & import costs have increased on certain beauty & cosmetic products 💸, making U.S. products more expensive at retail in Canada.
Shipping delays & customs fees add both cost and “time to shelf” ⏱️, so Canadian brands can often deliver faster with fewer surprises.
Exchange rate volatility: when the Canadian dollar drops, imported goods become more expensive 💲. Local brands are less exposed.
Consumer sentiment trends: more people want to support “Made‑in-Canada” 🇨🇦 as a way of supporting local jobs, culture, and sustainability 🌿.
These factors mean that Canadian makeup & beauty brands are not just “nice to support” — they’re becoming strategically smarter. Quality, ethics, and cost are starting to align with the values of many buyers.
🌟 Leading Canadian Makeup & Beauty Brands to Watch in 2025
Here is a curated, non‑exhaustive list of Canadian beauty & makeup brands that are doing amazing things — innovating with ingredients, design, inclusivity, sustainability, and storytelling 📈💖.
Brand | What They Do Best / Why They’re Trending |
Ilia Beauty — clean makeup with skincare benefits 💧; transparent ingredients; expanding product lines. (voguebusiness.com) | |
Cheekbone Beauty — Indigenous-owned 🌎; vibrant lipsticks 💋; sustainable packaging; strong cultural storytelling. (thekit.ca) | |
19/99 Beauty — inclusive makeup 🎨; multitasking formulas; makeup designs for all ages, especially older demographics. (thekit.ca) | |
Skinfix — skincare & derm repair 🧴; formulations for sensitive skin; trusted science + transparency. (thekit.ca) | |
Three Ships Beauty — clean skincare with botanical/upcycled ingredients 🌱; engaging brand story. (thekit.ca) | |
Nudestix — minimalist, easy makeup 🖌️; multi-use sticks; convenient, clean beauty forward. (thekit.ca) | |
Sahajan — Ayurvedic, botanical beauty 🌿; wellness & skincare intertwined. (ca.style.yahoo.com) | |
VivierSkin (Vivier) — dermatologist-backed clinical skincare 🧪; science + high performance. (ca.style.yahoo.com) | |
MAC Cosmetics — heritage Canadian brand 💄; classic colors, wide shade ranges. (ellecanada.com) | |
Lise Watier — Quebec prestige cosmetics 🌸; recognized for makeup, packaging, luxury beauty. (en.wikipedia.org) | |
Province Apothecary — small batch, organic 🌿 / clean skincare, strong roots in Canadian ingredients. (thekit.ca) | |
BKIND — cruelty-free 🐰, vegan; eco-friendly packaging. (thekit.ca) | |
Elate Beauty — refillable vegan cosmetics ♻️; sustainability + design. (cleanbeautyawards.com) | |
A K Dermal — science + clean; small batch; treatment-oriented clean skincare 🧴. (cleanbeautyawards.com) | |
bareLUXE Skincare — face oils 🌿; transparency; refillable/sustainable packaging trending upward. (cleanbeautyawards.com) | |
Beautitionary — luxury natural skincare ✨; clean & vegan; small batches. (cleanbeautyawards.com) | |
MariaNatie Cosmetics — clean cosmetics 🌿; natural formulations. (cleanbeautyawards.com) | |
Balmshell Cosmetics — natural & vegan-friendly 💄. (en.wikipedia.org) |
💖 Benefits of Supporting Canadian Beauty Brands
Buying local isn’t just about patriotism 🇨🇦. There are tangible benefits, especially in a post-trade war era:
Lower Tariffs / Import Costs 💸 – Avoid extra duties & fees.
Faster Shipping & Better Availability 🚚 – No more long waits.
Boosting Local Economy & Jobs 🏙️ – Supporting Canadian entrepreneurs, creatives, & manufacturers.
More Transparency & Ethical Practices 🌱 – Smaller, accountable brands mean cleaner ingredients & fair production.
Better for the Environment 🌍 – Less international shipping = lower carbon footprint.
Community Trust & Cultural Relevance 🤝 – Products suited to Canadian climate, culture, & diverse skin tones.
Resilience in Unstable Trade Times ⚡ – Local supply = fewer disruptions.
💼 How Supporting Local Helps YOU (& Your Beauty Career)
High-quality, innovative products 🏅
Invest in education + skill-building 🎓
Build your personal or business brand ✨
Save money & avoid delays 💰
🏆 Glam Up Canada — Canada’s #1 Education & Beauty Brand
Glam Up Canada combines beauty + career growth like no other.
Courses: Waxing, Lashes, Makeup, Facials, Holistic Beauty & Wellness 💄🌿
Tailored for Canadian learners 🌎
Mentorship: Launch your beauty business, attract clients, price services 💼
Partnerships with Canadian brands for kits & supplies ✨
📚 Upsell Opportunity
Makeup Artistry Certification: Learn professional makeup & Canadian product knowledge 🖌️
Beauty Business Essentials: Start your own business 💼
Holistic Beauty Certifications: Lunar Beauty, Mental Wellness 🌙
🛍️ Full List of Canadian Makeup & Beauty Brands You Can Support
Ilia Beauty
Cheekbone Beauty
19/99 Beauty
Skinfix
Three Ships Beauty
Nudestix
Sahajan
VivierSkin / Vivier
MAC Cosmetics
Lise Watier
Province Apothecary
BKIND
Elate Beauty
A K Dermal
bareLUXE Skincare
Beautitionary
MariaNatie Cosmetics
Balmshell Cosmetics
🌟 How You Can Do More Than Just Buy Local
Educate yourself 📖
Share & review 💬
Choose Canadian tools & kits 🎨
Train locally 🎓
Support diversity 🌈
✅ Final Thoughts
The Canada‑US trade war has made local purchasing strategic 🏆. Canadian makeup & beauty brands are competing, innovating, and telling incredible stories.
If you want to support local and level up your skills, start with Glam Up Canada — the #1 Canadian beauty academy. Learn, grow, and shine in 2025 and beyond ✨💖.
