The Ultimate Checklist for Launching Your Beauty Brand (2025 Edition)
- Fareeza S
- Jun 2
- 4 min read
Starting your own beauty brand can feel overwhelming — but it doesn’t have to be. Whether you're launching lash services, skincare, waxing, or makeup artistry from home or online, this ultimate step-by-step checklist is your shortcut to success.
At Glam Up Canada, we’ve helped thousands of women across the country launch profitable beauty businesses from scratch — and now we’re giving you the exact roadmap to do the same.
💼 Why Start Your Own Beauty Brand?
✔ Be your own boss
✔ Work from home or online
✔ Serve clients on your terms
✔ Build long-term income with digital products or services
✔ Empower others while building wealth
Let’s dive into your no-fluff checklist for launching your beauty brand — stress-free and confidently.
✅ 1. Pick Your Niche & Signature Service
Ask yourself: What do I love doing that’s also profitable?
Some of the top services in Canada right now include:
Waxing – High demand, low cost to start.👉 Take our #1 Waxing Master Class
Lash Extensions – Huge income potential.👉 Start with our Lash Extension Certification
Makeup Artistry – Great for freelancing & events.👉 Explore the Makeup Artist Course
Pro Tip: Don’t try to do everything at once. Focus on one niche, build a loyal client base, then expand. View all our award-winning beauty courses here: Beauty Courses
✅ 2. Learn the Business Side
Being a beauty pro is only half the equation. If you don’t know how to price, promote, and run a legit business — you’ll burn out.
That’s why we created the:
Inside, you’ll learn how to:
Create a brand identity that sells
Price your services for profit
Get clients using FREE marketing
Legally register your business in Canada
Set up systems (booking, forms, payments)
These tools ar perfect for complete beginners and those already in the game who want to level up.
✅ 3. Get the Tools You Need (Without Guessing)
Skip hours of research. We’ve already curated everything for you.
These plug-and-play kits include:
Editable logo, brand board & social media templates
Pre-made website & domain setup
Ready-to-sell courses or services
Lifetime access to updates & support
Whether you're launching a digital product store, a home-based lash studio, or a mobile beauty business, we have a kit tailored for your goals.
✅ 4. Nail Your Branding
Your branding is more than a logo — it's how people remember you.
Checklist:
Pick a business name (make sure the domain is available)
Use your kit’s branding guide to choose fonts & colors
Create your Instagram bio and highlights
Start posting 2-3 times a week (Reels, before/afters, tips)
Include your booking or website link in bio
💡 No design experience? Use our editable templates in the Starter Kits to look pro in minutes:👉 See all Starter Kits
✅ 5. Set Up Your Systems
You’ll need a way to:
Take bookings (Calendly, Square, Fresha)
Collect payments (Stripe, Square, PayPal)
Send out forms (intake, waiver, policy)
Store client notes
Already feeling overwhelmed?
We make it easy by giving you:
Client intake forms
Beauty consultation scripts
Editable reminder templates
& more inside the Beauty Business Essentials
✅ 6. Build Social Proof & Trust
In your first month, your goal is to build credibility:
✔ Post results, reviews, and testimonials
✔ Show your workspace or behind-the-scenes
✔ Use your Glam Up Canada certificate in your posts
✔ Offer model rates in exchange for before & after photos
Your Glam Up Canada certification builds trust and shows you’ve been trained by a verified academy — and that matters to clients!
✅ 7. Monetize with Multiple Income Streams
Don’t rely on one-on-one services alone. Add:
Digital downloads (eBooks, templates, guides)
Affiliate income (recommend beauty tools or products)
Online classes (yes — even if you're new!)
Starter kits (we show you how to resell them!)
These bundles come with digital products you can start selling immediately — no need to create anything yourself.
✅ Final Checklist Summary
Here’s your beauty brand launch plan in one glance:
🔲 Pick your beauty niche
🔲 Take your certification(s)
🔲 Complete the Beauty Business Essentials course
🔲 Choose & customize your Starter Kit
🔲 Set up your social pages and website
🔲 Start promoting with free marketing
🔲 Monetize with add-on income streams
🔲 Stay consistent for 90 days
🔲 Watch your client list — and confidence — grow
💬 You’re Not Alone
At Glam Up Canada, we’re here every step of the way. Thousands of women across the country have used our courses and kits to launch real, profitable beauty brands — and now it’s your turn.
💖 Glam Up Canada – Canada's #1 Online Beauty Academy. Empowering future beauty bosses to launch smart, stylish, and scalable brands — from home.
