From $0 to 6 Figures Selling Digital Beauty Courses: How I Did It with Zero Ad Spend

Fareeza S
3 days ago
3 min read

Have you ever dreamed of making money while you sleep? What if you could package your beauty knowledge into digital courses and sell them — again and again — without ever stepping into a salon?

At Glam Up Canada, we didn’t just dream it. We did it. From humble beginnings to launching Canada’s #1 Online Beauty Academy, this is the blueprint for how we went from $0 to 6 figures selling digital beauty courses — without spending a dime on ads.

If you’re in beauty and want true freedom — this is your roadmap.

🎯 Why Digital Beauty Courses Are the Future

Let’s face it — services like lashes, waxing, and makeup are amazing. But they require:

Your time
Your energy
A physical location

With digital courses, you:

✅ Earn money 24/7

✅ Teach hundreds without trading hours

✅ Sell one product unlimited times

✅ Build passive income around your beauty skills

No shipping. No overhead. Just value-packed content that keeps selling.

🚀 Step 1: Start with What You Know

You don’t need to be a "guru" to teach a course. You just need to know a little more than someone else.

Ask yourself:

Do I know how to apply lashes, wax properly, or build a beauty brand?
Have I helped friends or clients before?
Can I teach what I already do?

That's exactly how Glam Up Canada started. We took our knowledge from working in the beauty industry and turned it into simple, step-by-step courses.

👉 You can browse those exact courses here.

🎓 Step 2: Package It into a Course

Here’s what you need to create your first digital course:

Course Essentials:

A clear transformation (e.g., “Learn to apply lash extensions”)
Easy-to-follow video lessons
Downloadable PDF workbooks
A printable certificate of completion
Optional: voiceovers, bonus content, checklists

Pro tip: You don’t need fancy equipment. Use your phone, Canva, Google Docs, and a quiet space.

🧰 Step 3: Get the Right Tools (We Did the Work for You)

One of the biggest mistakes we see? People spend months trying to “DIY” their way through course creation.

We made this process easy with the Beauty Business Essentials Toolkit — a must-have resource for anyone selling digital courses or beauty services.

Inside the Toolkit:

✔️ Canva templates (logos, IG posts, course slides)

✔️ Legal contracts & intake forms

✔️ Email and DM templates✔️ Client booking systems

✔️ Editable course workbooks

✔️ Bonus: Sales funnel templates and marketing prompts

You can literally launch a digital beauty brand in days, not months.

👉 Explore the Beauty Business Essentials tools

📈 Step 4: Build a System That Sells for You (No Ads Needed)

Here’s how we sold 3 figures in digital courses without spending on ads:

🔁 Organic Marketing Strategy:

Instagram Reels & Carousels
- 7-second videos showing tips, results, student stories
- Always include a link to a course or freebie
Pinterest Pins
- Each blog and course has 2-3 pins pointing back to our website
Email List Building
- Freebie lead magnets (checklists, templates) in exchange for email
- Weekly emails sharing tips and course promos

This method is evergreen — meaning you set it up once, and it keeps driving sales forever.

💬 Real Results from Students

"I used Glam Up Canada’s Business Essentials Toolkit to build my first course. I had zero tech experience — and still made my first $500 in the first week."— Shanice, Ontario

"The workbook templates, branding tools, and course planner saved me MONTHS of time. I now have 3 digital products and a growing email list."— Alexa, B.C.

🔓 Step 5: Scale with Digital Products + Resell Rights

Once you’ve made your first course, you can:

Bundle it with your other products
Offer resell rights (yes, we do this!)
License it to other educators
Turn it into a mini-membership or mentorship

And if you want to skip course creation altogether…

👉 You can also buy a Pre-Made Digital Beauty Business with the course, branding, templates, and sales pages already done for you.(No stress, no tech headaches.)